Why does Xada show more products than I can see on my storefront?

Sometimes Xada may report a higher number of exported or published products than what is currently visible on your storefront.

For example:

  • Xada says a supplier has 32 products
  • But only 8 products are visible on the website
  • Products exist in the store admin but not on the storefront
  • Product URLs return a 404 page
  • Products appear published in Xada but customers cannot access them

In most cases, this happens because the products are set to not visible.

Understanding “Active” vs “Visible”

A product can still:

  • Be active in Xada
  • Successfully export to store
  • Have a valid product URL

…but still not appear on the storefront if the “Visible?” setting is set to No.

When this happens:

  • The product exists in the CMS admin
  • Xada may still count it as exported
  • Customers cannot view the product
  • The storefront may return a 404 page

This commonly explains why product totals between Xada and the storefront do not match.

How to Check Product Visibility

To make a product visible on the storefront:

  1. Go to Products
  2. Open the product (Edit)
  3. Navigate to the Availability section
  4. Set “Visible?” to Yes
  5. Click Update & Publish

Once updated:

  • The product will become visible on the storefront
  • Customers will be able to access the product URL
  • Storefront product counts may increase accordingly

Other Reasons Products May Not Appear on the Storefront

If the product is already visible, also check:

  • Product is Active
  • Supplier is Active
  • Product has at least one active price
  • Product belongs to an active category
  • Product is not marked as Discontinued
  • Product has completed a successful export

Common Symptoms Related to Visibility Issues

This article may help if you are seeing situations like:

  • “Xada says products are published but I can’t find them”
  • “Store product count is lower than Xada”
  • “Product exists in admin but not storefront”
  • “Why is product URL returning 404?”
  • “Supplier has products in Xada but not on website”
  • “Storefront products missing”
  • “Export completed but products not visible”