Creating Product SEO Using Rules

Xada rules can be used to automatically generate and assign SEO fields such as Page Titles and Meta Descriptions across your product catalogue.

This allows you to maintain consistent, optimised SEO content at scale without manually editing each product.

Why Use Rules for SEO

Using rules for SEO helps you:

  • Generate consistent page titles and meta descriptions
  • Improve search engine visibility across all products
  • Avoid manual updates on large catalogues
  • Ensure newly imported products are SEO-ready
  • Apply different SEO strategies by supplier, category, or product type

How SEO Rules Work

SEO rules follow the same structure as other rules in Xada:

  • Conditions → Define which products are targeted
  • Actions → Define what SEO content is applied

The values used in rules are typically built from existing product data such as:

  • Product name
  • Supplier name
  • Category
  • Custom fields

Creating an SEO Rule

Step 1 – Create a New Rule

  1. Go to the Rules page
  2. Click Create Rule
  3. Enter a clear name

Example:

SEO – Apparel Products

Step 2 – Define Conditions

Set conditions to target the relevant products.

Examples:

  • Category = Apparel
  • Supplier = Trends
  • Product is active

This allows you to tailor SEO content to specific product groups.

Step 3 – Add SEO Actions

In the Actions section, configure your SEO fields:

  • Select Create Product Page Title and/or
  • Select Create Product Meta Description

Then build a structured value using product data.

See example below:

Running and Applying the Rule

  1. Click Create
  2. Review the Products Matched section
  3. Click Update & Run

The SEO fields will be applied to all matched products.

Once active, the rule will automatically apply to new products after each import.

Ongoing Management

  • Update rules as your SEO strategy evolves
  • Duplicate rules to create variations for different categories
  • Monitor how SEO changes affect your storefront performance