Product Brand

Product brands in Xada allow you to control how supplier or manufacturer branding appears on your storefront. In many supplier feeds, brand data may be missing, inconsistent or structured in a way that does not suit your storefront presentation. Rules allow you to automatically set or correct product brand values at scale.

This article explains what the product brand is used for, how it affects the storefront and how to update product brands using rules.

What Is the Product Brand Used For?

The product brand is a core product attribute that can be used across your storefront to:

  • Display brand information on product pages
  • Group products by brand in navigation or filters
  • Improve customer browsing and discovery
  • Support SEO and structured product data
  • Maintain consistent branding across suppliers

When brand data is missing or inconsistent, customers may see blank brand fields or fragmented brand groupings.

How Product Brand Appears on the Storefront

On the storefront, the product brand may appear in several places depending on your theme configuration:

  • On the product page near the product title
  • As a clickable brand link
  • In brand-based filters or navigation menus
  • In structured data used by search engines

Ensuring consistent brand values helps customers easily recognise product ranges and improves trust and clarity.

When to Use Brand Rules

Use brand rules when you need to:

  • Set a brand for products where the brand is missing
  • Standardise brand naming across suppliers
  • Assign a supplier name as the product brand
  • Correct inconsistent brand values at scale
  • Ensure new products receive the correct brand automatically

Brand rules are especially useful when supplier feeds do not reliably provide brand information.

Step-by-Step: Updating Product Brand Using Rules

Step 1: Open Rules

  1. Click Rules in the left-hand side navigation.

Step 2: Create a New Rule

  1. Click Create New Rule.

  2. Enter a clear rule name.

    Example: Update Brand Name for Achieva Agents

Step 3: Configure Rule Settings

At the top of the rule:

  • Leave the rule inactive initially if you are testing

  • Set a Sort Order if required

    Higher numbers run later than other rules

Tip: Starting inactive allows you to confirm matched products before applying changes.

Step 4: Add Conditions

Conditions determine which products the rule applies to.

A common brand rule setup includes:

  • Product is active
  • Brand is empty
  • Supplier is any of these

Example Condition Setup

  • Product is active
  • AND Brand is empty
  • AND Supplier is any of these = Achieva Agents

This ensures only active products from the selected supplier with no existing brand are selected.

Step 5: Add the Brand Action

  1. Add an action: Set product brand

  2. Enter the brand value you want applied.

    Example: Achieva Agents

This action will set the brand for all matched products.

Step 6: Create the Rule and Review Matched Products

After clicking Create, a Selected Products section will appear beneath the rule.

This confirms whether your conditions are matching products correctly.

If no products appear:

  • Review your conditions
  • Check supplier selection
  • Confirm products are active

Step 7: Activate the Rule

Once you are confident the correct products are selected:

  1. Enable the Active toggle
  2. Save the rule

The rule will apply during the next scheduled export, typically overnight.

Important: Rules apply only to the original imported data. This means a brand value added later by a rule cannot usually be used as a condition in other rules. You can still adjust the condition to target those products by using a different attribute or value.