Featured Products
A featured product is a product that is highlighted on the storefront (or other designated areas) to increase its visibility. Featured products are commonly used to promote special offers, highlight new arrivals, or showcase bestsellers.
What is the purpose of Featured Products?
Marking a product as featured helps draw customer attention and can support promotional or merchandising strategies without changing the product’s core details. If you have an eCommerce site, you might have a special feed or carousel for featured products, or your categories might have featured products automatically positioned before all other products.
Currently, there are no conditions or actions that directly relate to featured products.
Setting a product as 'Featured'

- Go to the Products page.
- Click Edit on the product you want to feature.
- Navigate to the Storefront section.
- Set Feature Product? to Yes.
- Click 'Update' to save your changes and click 'Update & Publish' to publish your changes immediately to your storefront.
Once updated and published, the product will appear in featured areas of the storefront, depending on your storefront configuration.